[difl_advanced_blurb title=” Content marketing strategi i praksis: Planer, eksempler, skabeloner og KPIer der virker” sub_title=”Marketingstrategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/content-marketing-strategi/podcast-content-marketing-strategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/producerer-indhold-til-content-marketing-strategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/content-marketing-strategi/podcast-content-marketing-strategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast vil vi gennemgå, hvad en content marketing strategi er, give eksempler på succesfulde kampagner, vise dig hvordan du laver en content marketing plan, give dig skabeloner og KPI’er, så du kan måle og optimere din indsats.[/difl_advanced_blurb][difl_advanced_blurb title=” Den ultimative Go-To-Market strategi: Alt du skal vide for at lave en” sub_title=”Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/go-to-market-strategi/podcast-go-to-market-strategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/teamwork-kollegaer-der-laver-go-to-market-strategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/go-to-market-strategi/podcast-go-to-market-strategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] Som den berømte forretningsmand Philip Kotler sagde: “Marketing er ikke kun at sælge hvad du har, men at skabe efterspørgsel efter hvad du har”. Men frygt ej, for i denne podcast vil jeg guide dig igennem alt.[/difl_advanced_blurb][difl_advanced_blurb title=” Opdag de oversete fordele ved en strategi for kundetilfredshed” sub_title=”Kundecentreret Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/kundetilfredshed/podcast-kundetilfredshed/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/02/kundetilfredshed-visualiseret-ved-tre-forskellige-knapper.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/kundetilfredshed/podcast-kundetilfredshed/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast skal vi se på, hvordan virksomheder kan fastholde eksisterende kunder, tiltrække nye kunder og øge indtjeningen ved at have en effektiv strategi for kundetilfredshed.[/difl_advanced_blurb][difl_advanced_blurb title=” E-Commerce Strategi : Sådan skaber du en e-commerce strategi der driver vækst” sub_title=”Digital Marketing Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/e-commerce-strategi/podcast-e-commerce-strategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/ecommerce-strategi-koncept-art.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/e-commerce-strategi/podcast-e-commerce-strategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast vil jeg undersøge vigtigheden af at have en solid e-commerce strategi på plads og hvordan man kan implementere en. Jeg vil give dig en detaljeret guide med eksempler, som kan hjælpe dig med at skræddersy en strategi, der passer til netop din virksomheds behov.[/difl_advanced_blurb][difl_advanced_blurb title=” Øg dit salg med en forståelse af købsadfærden: Tricket til en kundecentreret strategi” sub_title=”Kundecentreret Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/koebsadfaerd/podcast-koebsadfaerden/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/ansoffs-vaekststrategier-vaekstdiagrammer-beregning-af-udsigter-til-succes.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/koebsadfaerd/podcast-koebsadfaerden/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”]Podcasten vil gennemgå de forskellige købsadfærdstyper, som er rationel, emotionel, impulsiv, social, vanetænkende, innovativ og pragmatisk købsadfærd. Podcasten vil også give eksempler på, hvordan disse købsadfærdstyper kan påvirke din målgruppe, og hvordan du kan tilpasse din strategi for at appellere til dem.[/difl_advanced_blurb][difl_advanced_blurb title=”Ansoffs vækststrategier: Den hemmelige opskrift på at øge din virksomheds vækst” sub_title=”Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/vaekststrategier/podcast-ansoffs-vaekststrategier/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/business-strategi-ansoffs-vaekststrategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/vaekststrategier/podcast-ansoffs-vaekststrategier/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] At vækste en virksomhed kan føles som en uoverkommelig opgave, især når mange faktorer er uforudsigelige. I denne artikel vil jeg tage et dybere kig på problemet, med at vælge den rigtige vækststrategi.[/difl_advanced_blurb][difl_advanced_blurb title=” Fra data til handling: Hvordan laver man traditionel målgruppeanalyse til markedsføringen og salg” sub_title=”Målgruppeanalyse” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/traditionel-maalgruppeanalyse/podcast-maalgruppeanalyse/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/maalgruppe-analyse-brikker.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/traditionel-maalgruppeanalyse/podcast-maalgruppeanalyse/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”]Forestil dig at skyde pile mod et mål, uden at vide hvor det er placeret. Chancerne for at ramme målet er meget små. Hvis din virksomhed ikke har en klart defineret målgruppe, er chancerne også små. Men frygt ikke! Løsningen er en målgruppeanalyse.[/difl_advanced_blurb][difl_advanced_blurb title=” Key Performance Indicators og Strategi Excellence: Den komplette guide til at måle på performance” sub_title=”Målsætninger” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/key-performance-indicators/podcast-key-performance-indicators/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/positivt-vaekst-chart-diagram-Key-Performance-Indicators.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/key-performance-indicators/podcast-key-performance-indicators/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast vil vi give dig et komplet overblik over hvordan man sætter relevante Key Performance Indicators for at forbedre din virksomheds performance og hjælpe dig med at navigere i de nye markeder eller segmenter, du ønsker at udvide til.[/difl_advanced_blurb][difl_advanced_blurb title=” Markedsanalyse: den ultimative vejledning til vækst og succes” sub_title=”Markedsanalyse” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/markedsanalyse/podcast-markedsanalyse/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/marketers-laver-markedsanalyse.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/markedsanalyse/podcast-markedsanalyse/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] Har du nogensinde tænkt på, hvad der skal til for at få din virksomhed til at vokse og opnå succes på markedet? Ifølge managementguruen Peter Drucker: “Marketing og innovation producerer resultater. Alt andet er omkostninger.[/difl_advanced_blurb]

[difl_advanced_blurb title=” Kommunikationsstrategi A-Z: Guide til at få succes med din kommunikation” sub_title=”Marketingstrategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/kommunikationsstrategi/podcast-kommunikationsstrategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/planlaegning-af-kommunikationsstrategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/kommunikationsstrategi/podcast-kommunikationsstrategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast vil jeg dykke ned i kommunikationsstrategiens A-Z, samt se på eksempler fra brands som Apple og Coca-Cola. Så hvad kan man lære af de bedste? og findes der en løsning på din situation? så du kan opnå succes med din kommunikation.[/difl_advanced_blurb][difl_advanced_blurb title=” Komplet guide til markedsføring på et snævert budget” sub_title=”Marketingbudget” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/markedsfoeringsbudget/podcast-markedsfoeringsbudget/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/management-marketingbudget-markedsfoeringsbudget.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/markedsfoeringsbudget/podcast-markedsfoeringsbudget/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I podcasten lærer du hvordan man laver et markedsføringsbudget. For der skal både vælges den rigtige og mest kosteffektive strategi, så både udgifter og indtægter stemmer. Så hvordan opretter man egentligt et simpelt budget og hvad er realistisk at forvente, det er nogle af de spørgsmål du får svar på i denne podcast.[/difl_advanced_blurb][difl_advanced_blurb title=” Hemmelighederne til hvordan en analyse af kunderejsen kan give dig et konkurrencemæssigt forspring” sub_title=”Kundecentreret Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/kunderejse/podcast-kunderejse/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/02/kunderejse-skrevet-paa-papir.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/kunderejse/podcast-kunderejse/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] Det kan være en rejse gennem en labyrint af udfordringer og omkostninger, men resultatet er en klarere forståelse af, hvordan dine kunder oplever din virksomhed, og hvad der kan forbedres for at opnå øget kundetilfredshed og loyalitet.[/difl_advanced_blurb][difl_advanced_blurb title=” Konkurrentanalyse: Sæt konkurrenterne til vægs med en effektiv konkurrentanalyse – En trin-for-trin guide” sub_title=”Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/konkurrentanalyse/podcast-konkurrentanalyse/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/02/konkurrence-konkurrenter-armlaegning.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/konkurrentanalyse/podcast-konkurrentanalyse/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”]Konkurrentanalyse er nøglen til at forstå dine konkurrenters styrker, svagheder, samt muligheder og trusler i markedet. Tænk på det som at få en røntgenbillede af din branche. Jeg har lavet trin-for-trin guide til dig her.[/difl_advanced_blurb][difl_advanced_blurb title=” Brancheanalyse: Sådan får du indsigt i din branche og tager din vækst til næste niveau” sub_title=”Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/brancheanalyse/podcast-brancheanalyse/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/gruppe-mennesker-laver-brancheanalyse.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/brancheanalyse/podcast-brancheanalyse/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] I denne podcast giver jeg dig en guide til, hvordan du gennemfører en brancheanalyse og hvilke metoder, der er relevante for din virksomhed. Læs videre for at få indsigt i din branche og tage din forretning til næste niveau.[/difl_advanced_blurb][difl_advanced_blurb title=” SEO strategi 101: Sådan skaber du en vinderformel” sub_title=”Digital Marketing Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/seo-strategi/podcast-seo-strategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/seo-or-search-engine-optimization-koncept-kunst.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/seo-strategi/podcast-seo-strategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”]Podcasten tager dig gennem de vigtige trin for at skabe en effektiv SEO-strategi, fra at optimere dit website’s tekniske SEO og skabe kvalitetsindhold, der er relevant for din målgruppe, til at få relevante backlinks og have en plan for at måle og analysere din SEO-succes.[/difl_advanced_blurb][difl_advanced_blurb title=”Digital Strategi: Sådan udvikler du en digital strategi – En komplet guide” sub_title=”Digital Marketing Strategi” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/komplet-digital-strategi/podcast-digital-strategi/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/planlaegningsmoede-a-digital-strategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/komplet-digital-strategi/podcast-digital-strategi/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] Ligesom en GPS hjælper en bilist med at finde vej til destinationen, hjælper en digital strategi en virksomhed med at finde vej til dens forretningsmål. I denne podcast vil vi guide dig igennem processen for at udvikle en komplet digital strategi.[/difl_advanced_blurb][difl_advanced_blurb title=” B2B Markedsføring: Den Komplette Guide til Strategisk Succes” sub_title=”B2B Markedsføring” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/b2b-markedsfoering/podcast-b2b-markedsfoering/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/praesentation-marketing-sales-b2b-strategi.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/b2b-markedsfoering/podcast-b2b-markedsfoering/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”]I denne podcast giver jeg dig den komplette guide til strategisk succes med B2B markedsføring. Fra at identificere nye muligheder for vækst til at skræddersy din markedsføring til specifikke kundegrupper, vil jeg give dig de værktøjer, du har brug for for at øge din bundlinje og drive vækst.[/difl_advanced_blurb][difl_advanced_blurb title=” Marketing ROI: Hvad du skal vide om at måle afkastet af dine marketinginvesteringer” sub_title=”Målsætninger” button_text=”Lyt med her” button_url=”https://www.michaelrurupandersen.dk/marketing-roi/podcast-marketing/” use_button_icon=”on” button_font_icon=”||fa||900″ button_icon_size=”16px” image=”https://www.michaelrurupandersen.dk/wp-content/uploads/2023/01/ordet-roi-stavet-med-traeklodser-ved-siden-af-en-pose-penge.jpg” order_enable=”on” image_order=”1″ title_order=”3″ sub_title_order=”2″ content_order=”4″ button_order=”5″ wrapper_padding=”20px|20px|40px|20px|false|true” title_padding=”||0px||false|false” sub_title_margin=”24px||12px||false|false” sub_title_padding=”||0px||false|false” content_margin=”24px||24px||true|false” button_icon_margin=”2px|||5px|false|false” wrapper_padding_tablet=”||20px||false|true” wrapper_padding_phone=”15px|15px|15px|15px|false|true” wrapper_padding_last_edited=”on|phone” sub_title_margin_tablet=”20px||||false|false” sub_title_margin_phone=”15px||10px||false|false” sub_title_margin_last_edited=”on|phone” content_margin_tablet=”20px||20px||true|false” content_margin_phone=”15px||15px||true|false” content_margin_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” title_level=”h2″ title_font=”Inter|600|||||||” title_text_align=”center” title_text_color=”#17204b” title_font_size=”18px” title_line_height=”1.2em” sub_title_font=”Inter|600||on|||||” sub_title_text_align=”center” sub_title_text_color=”#4AA1B6″ sub_title_font_size=”14px” sub_title_line_height=”1.2em” content_body_font=”Inter||||||||” content_body_text_color=”#52525c” content_body_line_height=”1.6em” button_text_font=”Inter|500|||||||” button_text_text_color=”#4AA1B6″ button_text_font_size=”16px” button_text_line_height=”1.2em” badge_text_text_color=”#4AA1B6″ background_enable_color=”off” max_width_tablet=”350px” max_width_phone=”350px” max_width_last_edited=”on|tablet” module_alignment=”center” link_option_url=”https://www.michaelrurupandersen.dk/marketing-roi/podcast-marketing/” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”rgba(33,33,33,0.1)” border_radii_image_border=”on|8px|8px|8px|8px” box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”0px” box_shadow_color=”rgba(109,125,145,0.14)” box_shadow_vertical_tablet=”10px” box_shadow_vertical_phone=”10px” box_shadow_vertical_last_edited=”on|tablet” box_shadow_blur_tablet=”43px” box_shadow_blur_phone=”43px” box_shadow_blur_last_edited=”on|tablet” global_colors_info=”{}” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover_enabled=”on|desktop” box_shadow_vertical__hover=”10px” box_shadow_blur__hover=”43px” background__hover_enabled=”on|desktop” background_color__hover=”#FFFFFF” background_enable_color__hover=”on” button_icon_margin__hover_enabled=”on|desktop” button_icon_margin__hover=”|||8px|false|false”] Lad os tænke på ROI og ROMI som en GPS for dine marketinginvesteringer. Ligesom en GPS hjælper dig med at finde vej til din destination, hjælper ROI og ROMI dig med at måle og forstå effekten af dine investeringer, så du kan navigere din virksomhed i den rigtige retning. Hør hele podcasten her.[/difl_advanced_blurb]